Complexity: Low
Time required: 30 minutes
Material required: Visual Identity Brand Books

What is it for?

Case studies serve as a mean of inspiration and to showcase different visual identity usage scenarios. They will help to better understand what is brand identity, what are the typical elements of brand book and how to use typical elements or layouts it in everyday life to ensure brand consistency.

How to use it?

Read the selected case studies / Visual Identity Brand Books, analyze them and make notes for later use.