Complexity: Medium
Time required: 60 minutes (4×15 minutes)
Material required: A4 papers, pens (optional: stickers, photos, markers, post-its)

What is it for?

udging the strength of creative concepts for a visual identity is not easy if you are not experienced. You can get stuck on questions of taste or only focus on the communicative aspect. Visual performance is often overlooked although this is the embodiment of everything you do.

How to use it?

Use tests on creative concept proposals to conduct a quick performance check and to brainstorm ways to improve it. 15 minutes per test.