Complexity: Medium
Time required: 60-80 minutes
Material required: A4 papers, pen (optional: stickers, photos, markers, post-its)

References: DIY Toolkit by Nesta

What is it for?

The marketing mix refers to the 7Ps of marketing that can help ensure that your business offer is in alignment with your company’s business strategy.

How to use it?

Work alone or with partners or friends to explore each of the seven components for your business’s marketing mix. Use as many stickies as you need and change them around until you are happy with the completed worksheet.