Complexity: Medium
Time required: 0 hours preparation for a 3-5 member team
Material required: A4 papers, pens, post-it notes

References: Australian Government, Austrade, “GET SOCIAL AND IMPROVE YOUR EVENT – Social media toolkit”

What is it for?

This checklist and steps will help you assess your campaign message, define your target audience and design a successful social media campaign. There are many tips and tricks and one can get overwhelmed with a number of tools and steps that needs to be taken in this process. Here are some simple tips
to help you navigate your way through this.

How to use it?

Tool template consists of several steps and a table for executing this activity. Follow the instructions for achieving maximum results.
Key steps are the following:

  1.  Define your “claim to fame” – why does your event stands out from other similar events?
  2. Identify your target audience:
    _ identify your target groups;
    _ understand how to find out more about them;
    _ know how to tailor your communication plans to meet their needs
  3. Create your own media channels:
    _ create a website and keep it fresh!
    _ Assess how to use Facebook, Twitter, Instagram and others social media channels- find out what are the pros and cons of each channel
  4. Identify free event media guide channels – find out where can you advertise for free
  5. Understand the phases of event communication – there are three phases in event communication planning – make sure that you understand each of them and prepare the right channels especially in terms of addressing right target audience:
    _ Pre-event
    _ During event
    _ Post-event
  6. Create great content – one way to create a great content and tell a story is by engaging your community. Reach out to them!
  7. Explore ways to measure your success – try to measure and monitor the effect of your social media channels, as well as the community reach, awareness and engagement.
  8. Complete your communication plan – include specifically tasks, timeframe, target audience, ways to measure and recommended channels and content requirements.

*below are some examples of worksheets that you can use in developing your campaign