What will you find here?

This learning module will take innovators through the holistic process of brand development, which requires an integrated cross-functional approach to brand strategy development that integrates deep consumer insights and segmentation and customer experience design. Branding is a business process, which results in an organization/company’s most important asset – its brand.

What will you learn?

Through this module social innovators will learn the requirements for a brand development and strategy in form of concrete steps; from defining the brand vision to translating brand promise into customer experience design.